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金融机构研学之旅

国内一线金融机构摩根基金、汇丰银行、中欧基金、民生证券等公司的经理和业务负责人前往硅谷进行深度调研，与Google、NVIDIA等硅谷一线科技大厂高管进行交流和分享，对AI、ML领域进行了深层次了解。

Client

Werrivo

Project Start

Project End

Service

WERRIVO IS A MODERN LIFESTYLE BRAND

Werrivo is a modern lifestyle brand dedicated to creating products that enhance everyday living.

With a focus on functionality and simplicity, Werrivo aims to resonate with a youthful, dynamic audience who value practicality and style. The brand reflects an ethos of innovation, sustainability, and authenticity.

OVERVIEW

The task was to develop a comprehensive brand guideline for Werrivo, establishing a cohesive visual identity that aligns with its mission and values. This project aimed to define Werrivo’s core branding elements, ensuring consistency across all communication channels.

PURPOSE AND GOALS

The purpose of this project was to provide Werrivo with a robust and flexible brand framework. Key goals included:

Creating a recognizable and modern visual identity.
Establishing clear brand usage guidelines for internal and external stakeholders.
Enhancing brand consistency across digital and print platforms.
Highlighting Werrivo’s unique brand personality and market positioning.

PROJECT RESULT

The final brand guideline for Werrivo includes:

Logo System: A versatile logo design adaptable to various formats and contexts.
Color Palette: A vibrant yet minimalistic palette reflecting Werrivo’s dynamic and youthful energy.
Typography: A clean, modern typeface system ensuring readability and brand consistency.
Imagery and Visual Elements: A set of curated imagery guidelines that embody the brand’s lifestyle-focused values.
Brand Voice and Tone: A well-defined voice that communicates Werrivo’s authenticity and approachability.

This brand guideline has empowered Werrivo to confidently communicate its identity and build a stronger connection with its audience. The structured framework enables seamless implementation across marketing, product packaging, and digital channels, solidifying Werrivo’s position as a lifestyle brand that inspires.